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| Tata motors |
Tata Motors Soars to New Heights: October 2025 Sales Surge 27% as Nexon and Harrier Shatter All Previous Records
In an extraordinary display of market dominance that has sent ripples through the Indian automotive industry, Tata Motors has delivered one of its most spectacular monthly performances in recent history, recording a stunning 27% year-on-year growth with 61,134 domestic units sold in October 2025 compared to 48,133 units during the same period last year. This remarkable achievement solidifies Tata's position as India's third-largest carmaker with a market share exceeding 13%, demonstrating the brand's incredible resurgence from its challenging past to becoming a formidable force that now consistently outperforms the market. What makes this growth particularly significant is how it spans across segments—from the affordable hatchback category to premium SUVs—proving that Tata's strategic focus on design innovation, feature-rich offerings, and multiple powertrain options is resonating deeply with Indian consumers who increasingly view the brand as a premium yet accessible choice in an increasingly competitive marketplace.
The star performer in this spectacular lineup remains the Tata Nexon, which continues its undisputed dominance with an incredible 22,083 units sold in October 2025, representing a massive 50% year-on-year growth that underscores its status as the backbone of Tata's sales strategy. This phenomenal performance, despite a minor 2% month-on-month dip from September's 22,573 units, demonstrates how the Nexon's comprehensive updates—including its refreshed design, enhanced ADAS suite, and diverse powertrain options spanning ICE, CNG, and EV variants—have created an irresistible proposition for Indian buyers seeking a perfect blend of style, safety, and value. The equally impressive Tata Punch maintained its strong momentum with 16,810 units sold, marking a 7% year-on-year increase and cementing its position as India's preferred micro-SUV, while the surprising dark horse Tata Tiago delivered an astonishing 89% growth with 8,850 units, proving that well-priced hatchbacks still hold significant appeal in value-conscious segments.
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| Harrier |
However, the most dramatic story emerges from the premium end of Tata's portfolio, where the Harrier accomplished a breathtaking 130% year-on-year surge with 4,483 units sold, transforming what was once a niche model into a mainstream success story that's redefining consumer perceptions about Tata's design and engineering capabilities. This spectacular turnaround can be directly attributed to the Harrier's comprehensive facelift featuring a redesigned front fascia, dual-screen cockpit, advanced ADAS, and premium cabin materials that have collectively repositioned the SUV as a serious contender in the premium segment. Complementing this growth, the Safari maintained a steady 20% year-on-year increase with 2,510 units, while the Altroz and Tigor posted respectable growth of 43% and 29% respectively, though the Curvv experienced a concerning 73% decline that analysts attribute to heightened competition and anticipation for its upcoming EV and CNG variants.
| Model |
Oct 2025 | Oct 2024 | YoY Growth |
|---|---|---|---|
| Nexon | 22,083 | 14,759 | 50% ↑ |
| Punch | 16,810 | 15,740 | 7% ↑ |
| Tiago | 8,850 | 4,682 | 89% ↑ |
| Altroz | 3,770 | 2,642 | 43% ↑ |
| Tigor | 1,196 | 926 | 29% ↑ |
| Curvv | 1,432 | 5,351 | 73% ↓ |
| Harrier | 4,483 | 1,947 | 130% ↑ |
| Safari | 2,510 | 2,086 | 20% ↑ |
| TOTAL | 61,134 | 48,133 | 27% ↑ |
This exceptional sales performance reveals several crucial trends shaping India's automotive landscape, most notably the continuing dominance of SUVs that collectively drive Tata's growth engine while hatchbacks demonstrate unexpected resilience in the face of the SUV wave. The Harrier's spectacular resurgence proves that Indian consumers are increasingly willing to embrace Tata's premium offerings, signaling a significant brand perception shift that could have long-term implications for the entire industry. However, the Curvv's sharp decline serves as a reminder that even well-received models require continuous innovation and strategic pricing to maintain momentum in this fiercely competitive market. As Tata prepares for an aggressive electric vehicle push with the upcoming Punch EV, Curvv EV, and Sierra EV through 2026, these strong sales figures provide the perfect foundation for the brand's ambitious transition toward electric mobility while maintaining its hard-earned momentum in the traditional internal combustion engine space.
Source: Indian Automotive Dispatch Reports, OEM Dealer Statistics October 2025
Disclaimer: Sales figures are based on wholesale dispatch data and may differ slightly from retail sales. All growth percentages are year-on-year comparisons.